Taiwan KFC delivered the crispiest fried chicken ever, filled with crispy crumbs, that every bite resulted in…falling crumbs. Aside from watching helplessly as these delicious crumbs drop on the ground, it created a series of unfortunate “crumb disasters”.

To resolve the problems caused by falling crumbs, KFC introduced the world’s first Fried Chicken Bib! By wearing the Fried chicken bib, consumers can freely enjoy their crispy chickens, knowing that the crumbs will drop into the bib. These delicious crumbs are no longer wasted, and consumers can fully enjoy them any time, any place.

KFC delivered the crispiest fried chicken ever, but sales and social reactions were less than ideal.

Social conversations revolve around the issues of falling crumbs with every bite, and consumers can no longer enjoy it any time, any place. It was a troublesome matter.

To resolve the “crumb disasters”, KFC introduced the legendary Fried Chicken Bib, along with a series of spoof ads. It not only resolves the crumb dilemma, but consumers were also now purchasing buckets of fried chicken just to get the complimentary fried chicken bib.

KFC introduced the world’s first Fried Chicken Bib, created specifically to catch falling fried chicken crumbs. After its launch, consumers were purchasing fried chicken so they can wear the fried chicken bib, resulting in social media buzz and shares.

This event started on FB, traditional media outlets. Once it came out, consumers started purchasing buckets of fried chicken to get their hands on the fried chicken bib, resulting in social media buzz and related topic trending.

- KFC Fried Chicken Bib solves the issues consumers have with falling crumbs, thus changing the eating habits and perception towards fried chicken. Everyone can now fully enjoy fried chicken any time, any place.

- Consumers were buying buckets of KFC fried chicken for this complimentary bib.

- This product reinforces the concept of “KFC = crispy fried chicken” among consumers, increasing brand recognition and social awareness.