There are 250 million fans in the anime, comics and games community in China, which are also the target young people for KFC. Gintama is one of the top three legendary Japanese animes with over 60 million copies sold in history. The three leads’ optimistic characters inspired millions of young people while their office called Yolozuya is most well-known in the community.

To compete for the attention of this group and to promote KFC signature meal box, KFC partnered with Gintama to create an immersive experience for Gintama audience.

The 3 Gintama leads opened their office inside a KFC China store, which looks exactly the same as “Yorozuya” as they had in their own world.

To promote Yorozuya and get more business, they decided to cooperate with KFC and became KFC store staff.

KFC and Gintama team launched “Everything Will Be OK” signature set meal, including Okinawa Sea Salt Ice Cream, the design of which looks just like the lead Gintoki-san’s face and his unmistakable silver hair. Customers could also get the addition of added value KFC products such as Limited Edition Collectable Magnet.

At last, the KFC store is full of customers rushing for Gintama’s “Everything’s OK” set meal and ice cream, and the addition of added value products.

To bring the fictional world of Gintama to the real world, KFC creative team partnered with Gintama Production Committee, launched exclusive content, products and themed stores customized to the Gintama audience.

First of all, exclusive episodes, where the 3 Gintama leads opened their office Yolozuya inside a KFC China store.

Secondly, exclusive product. Based on the lead of Gintama - Gintoki Sakata has a sweet tooth - this along with his unmistakable silver hair, inspired the launch of a special sea salt ice cream, named Gintoki-san Okinawa Sea Salt Ice Cream.

Last but not the least, customers get the opportunity to step into the Gintama world at a KFC through their brand-new themed stores. In the meantime, they can get the same experience on the KFC Super APP Second Floor!