In France everybody has heard about KFC, but most of the people can’t imagine how much the brand has been a staple in pop culture for decades.

We launched « Bucket Bangers », a playlist made in partnership with Spotify that lists the best songs quoting KFC (more than 40 songs).

We also launched a large outdoor, street marketing campaign and on digital displays, even one the biggest parisian street wear store, with more than 40 posters. Each poster simply highlights one of the many cool punchlines quoting KFC.

And a contest on social media for the fans to chime in with their own punchlines.

Since the 80’s, rappers quote KFC in their songs. In English, French, German, Russian, or Portuguese. So we decided to quote them in our turn.

Because they are clearly the best copywriters to talk about KFC.

We launched « Bucket Bangers », a playlist made in partnership with Spotify that lists the best songs quoting KFC (more than 40 songs).

We also launched a large outdoor, street marketing campaign and on digital displays, even one the biggest parisian street wear store, with more than 40 posters. Each poster simply highlights one of the many cool punchlines quoting KFC.

And a contest on social media for the fans to chime in with their own punchlines.

Bucket Bangers became the most popular playlist on Spotify upon its launch and the campaign was a hit with the Hip Hop community and KFC fans. And famous french artists share the campaign.Reassuring KFC as a key brand of pop culture.