Situation - To celebrate 10 years of KFC in Bangladesh by directly connecting with the customers and to spread the joy of "finger lickin' goodness" throughout the country

The Brief - To design a campaign which focused primarily on KFC’s 10 Years completion in Bangladesh while ensuring maximum brand awareness and consumer engagement.

The Objective – To deliver an innovative integrated campaign that goes beyond the conventional heights. The idea was to create a brand experience to connect to the consumer through an innovative campaign. The campaign should impact brand awareness and make real connections with the target audiences.

The campaign was rolled out across 20 KFC outlets nationwide with different activities in-store and around the city, all aimed at engaging customers and bringing them together. The integrated marketing technique using several avenues created a major hype in the city. For the whole week, all outlets were given a makeover.From big banners outside to customized menus, table talkers and uniform for the staff, posters and banners were up all over the city. KFC Roadshow had branded horse carts that went around the city giving it a carnival feel. Mall activations, free tuktuk ride also created huge brand visibility. The unique Experiential campaign connected with customers directly and spread like wildfire through people's social media accounts. All activations were executed for 7 days.Placements 20 Branches , 3 Cities – Dhaka, Sylhet and Cox's bazar. Scale- Mass Media (Press AD,Radio) Offline (Roadshow, In-store and Outdoor activations) Online (Facebook,Youtube)