Spikes Asia

KFO - The most fly meal ever!

BLINK DIGITAL, Mumbai / KFC / 2018

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Overview

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Credits

OVERVIEW

Background

- Technological influences: As drones are a trending technology in the current scenario, this was the best time to create virality.

- Context: Makar Sankaranti is the largest Kite festival in India. During this season, people from all walks of life come together to fly kites.

Limitations:Customers are always looking for better experiences and what if we can give them an enhanced experience of flying something different this Makar Sankaranti season.

Regulations:

1) The drone irrespective of weight cannot be flown or operated within an area of 5 kms from Airport, within restricted areas(Defence establisments), above obstacle limitation surfaces of operational aerodrome, over densely populated areas, within 50 kms from international border, and beyond 500 m horizontal into sea along the coastline, over eco-sensitive zones around national parks and wildlife sanctuaries.

Execution

How it works: The box is fitted with pop-out parts and an instruction manual guiding the consumer in step-by-step assembly.

Components: 4x High speed motors

2x Propeller A

2x Propeller B

4x Fasteners for motors

350mah Rechargeable Battery

Drone Controller Board with Wifi

Mobile App as a controller

Platforms: Digital

An application was created to operate the DIY drone called KFO. The app is live on Playstore and iOs app store.

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2023, KFC

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