KG brings all his many personalities on the court each time he laces up a pair of new Garnett from adidas. The Warrior. The Leader. The Kid. The Comedian. The Hero. And the goal of adidas.com/basketball was to bring KG’s colourful personalities to life online. You first meet KG in the TV commercial, which acts like a teaser to the website. By building five 3-D worlds, one for each of his personalities, we were able to take the metaphors from the TV commercial and give them even more meaning.