Our solution was developed to solve the problem of synchronising an action performed by the viewer to a specific event seen through a TV broadcast signal, and instantly measure the user’s movements (return of serve) versus the perfect movement.

Firstly, we incorporated audio watermarking technology - the phone’s microphone ‘hears’ an inaudible audio watermark to calibrate and sync the TV advertisements with the Game On App.

The App recognises and differentiates six serves that could be played on TV, online or even at outdoor locations. Our solution also had to suppress ambient noise and be playable anywhere and required extensive calibration.

Once synched, as the user swings their phone like a racquet, the App records data from numerous sensors including timer, gyroscope and accelerometer.

It then compares this data versus what the perfect return of serve would have been, and tells the user how well (or poorly) they returned the serve from the screen.

And it’s all done in half a millisecond to ensure optimum user experience with zero delay.

This combination of complex technologies had never been done before in the world. The closest existing solution would be an Xbox or Nintendo Wii.

We control the technology stack and user experience but utilise a third party watermarking solution to encode and decode the watermarks.

The technology was all created, fashioned for Game On Tennis, rolled out and patented with a budget of USD$250k.

Our seamless second screen gaming experience was a smash hit!

193,000 downloads in two weeks took Game On to #1 on the itunes and Playstore charts!

Whilst promoted only in Australia, it was played in 111 countries attesting to the innovation, technology and broad consumer appeal.

Users spent over 15 minutes playing across 2 weeks, with millions of swings recorded. Kia’s brand awareness soared with 79% of players more positive about the brand.

More importantly we achieved record monthly sales and a 10% leap, driving an additional $6,000,000 in incremental revenue for Kia for that month!

Write ups on tech sites confirmed our world-leading innovation, and generated over $2 million of editorial support;

“Innovative technology served at a perfect place and time” – Bannerblog.co.uk

“Engaging and Creative” - MobileMarketer.com

“10/10” – Gamespot

The successful implementation and execution of our technology solution will offer global brands an opportunity to combine fun, contextual relevance and technology to truly engage their audiences.

We have a global patent pending, and have been already commissioned to create so a cricket version for a brand in India, World Cup Football in Brazil (be the goalie), and baseball for a USA client.