Cannes Lions

KIA OPTIMA

FUNNY OR DIE, Los Angeles / KIA MOTORS / 2012

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Every year during All-Star Weekend, the NBA hosts it’s famous Slam-Dunk Contest. In 2011, star Los Angeles Clippers power forward and Kia spokesperson Blake Griffin won the contest in resounding fashion by leaping over a Kia Optima (see link below). Blake did not participate in the 2012 Slam-Dunk Contest, but instead made an appearance alongside the Kia Optima in this :60 TV commercial – which ran on TNT during the televised contest. Also appearing in the TV spot is famous American actor Jeff Goldblum (Jurrassic Park, etc.).

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