Cannes Lions
DENTSU KANSAI, Osaka / AD COUNCIL / 2006
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"In Japan kidnapping has been increasing and it is a serious social issue.Our intention was to communicate the message ""protect our children” by using the zebra as a symbol.""Zebra in everyday life.Zebras walking around streets, waiting for the train, coming back from school, playing around in the park,etc. One zebra leaves it's herd walks down a dark alley.The shadow of a kidnapper follows it.Super comes in “The one separated from the herd becomes easy prey.”“82% of kidnappings occur while children are alone.”“Keep them close. Keep them safe.”
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