The HONBATZ™ campaign evolved and strengthened the BK® Kids Meal brand. It was built around the desire kids have for BURGER KING® food and fun and having things their way. The HONBATZ characters represent the many identifications of kids. Those basic desires are tied directly to instant gratification, the desire that most often leads their decision making process. At HONBATZ.com, kids learn more about the HONBATZ characters. Their online world is a place where kids can have it their way in playful irreverence. Meet the characters, see the fun, quirky animation and even customise the site to fit your likes.