Cannes Lions
LEO BURNETT GUATEMALA, Guatemala City / COMMON HOPE / 2014
Overview
Entries
Credits
Description
The main challenge was to find a way trough design that would generate the economic resources we were looking for. The most important objective was to give 200 kids the resources they need to attend school in 2014. The math was simple, the most resources we generate, more kids we can help.
Execution
A font created by kids, that helps kids to stay in school is a simple but powerful idea to generate resources for Common Hope Reading programs.
The font became our direct action, so every download helps a kid to go to school, or helps another stay in it.
Outcome
4,013 downloads through Dafont.com which means giving 400 kids the resources they need to stay in school this year.
The biggest Book Editorial in the country just bought “Kids Future” Font to use it in their new Children´s book. Part of the proceeds will be donated to the project.
Downloads increase everyday, but most importantly: with Kids Future, we are re-writing the future of hundreds of kids.
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