Cannes Lions
TERAN\TBWA, Mexico City / MIDE. INTERACTIVE ECONOMICS MUSEUM / 2014
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Mexico doesn't have a good financial education. As adults, we're always living for the day and praying to make it to the pay day. It's like the money burned in our hands so we have to spend it in stuff we don't even need. That's why the Interactive Economics Museum opened the Kids Zone. To teach children how to consume responsibly, so they can make better decisions when they grow up.
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