National Geographic Channel believes in exploration and discovery, and sometimes that means taking a closer look at a well-known and oft-told story. With that in mind, they challenged us to create an interactive destination that would complement its docudrama, Killing Kennedy, and stand out amidst the media chaos surrounding the 50th anniversary of John F. Kennedy's assassination.

For KennedyandOswald.com, our goal was to make the dividing line between creativity and technology indistinguishable. We focused on the user experience first, creating an interaction mechanic that’s also a narrative device. A top priority throughout the project was to not just create another parallax site, but a responsive, cross-platform experience where the scrolling functionality actually intertwined with the story.

Within the first two weeks of launching, the site garnered more than 150K unique visitors. During the two-hour TV world premiere of Killing Kennedy, nearly half of all visitors interacted with the live-sync technology, a new National Geographic Channel record. Visitors spent an average of 1 hour on site. Additionally, the site has already been used as a classroom teaching tool and an industry example of how technology can influence a narrative.