Spikes Asia
OGILVY & MATHER, Bangalore / AMAZON / 2016
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A little girl is reading intently on her Kindle while her mother is lying down on a sofa behind her. The mother preens her neck to try and read along with the daughter but she struggles a bit as it’s quite far away. The daughter understands that her mother is trying to read, and with a slight smile, uses the font feature of the Kindle to increase the font size so that her mother can read easily. Her mother smiles, lays back comfortably on the sofa and both her and her daughter continue to read together.
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