First, we created a CG shark that started it all for the tease spot. Then, we took our shark lovers on the ultimate joyride. And who better to takes us on this shark-lovers dream than the unbelievably handsome and extremely funny, Rob Lowe.

The process started with sketches and rough animations from hand-drawn artwork to perfect overall timing. From there, we studied and created 3D models of real sharks breaching. We shot Rob Lowe on green screen standing on two barrels that were on top of two inner tubes. Shooting at 72 frames per second, Rob had to hit pre-set timings, with only 8 seconds to perform everything. It then took a month of animation to sync up the sharks breaching timed with Rob Lowe throwing chum.