Rise of a Revolution.

A new generation of industrial dust-cleaning plants stands at the start. Machines, that are smaller, need less energy and make air cleaner than any other filter system before. The Kappa Mycron.

A rule-breaking system.

The task was, to make a rule-breaking piece of advertising in the segment of industrial plants.

The King of the Air.

A lyric film, majestic and impressive, that makes clear: This machine is really different.

It was presented to selected clients in exclusive movie theaters. Combined with a nice dinner was it a convincing new way, to launch the filter units. And a big success.