In January 2012, rapper Snoop Dogg was arrested in Texas with possession of marijuana. What could've been an image problem, became an opportunity to promote Snoop’s brand of rolling papers.Introducing Rolling Words, Snoop Dogg's smokable songbook, created to advertise Snoop's rolling papers brand.

Each page is an actual rolling paper with one of Snoop’s greatest hits written on it, in non-toxic ink.Rolling Words books were part of a limited-edition series and were handed out as giveaways at special events like Coachella Music Festival.

Besides being an outspoken marijuana activist, Snoop Dogg is also a prolific hip-hop musician. Therefore, we brought these 2 worlds together to create Snoop Dogg’s Smokable Songbook. Each page is an actual rolling paper with 1 of Snoop’s greatest hits written on it, in non-toxic ink. The entire book is made of hemp-related materials: the cover, the binding and the internal lining. In addition, the book's spine is a match striker. The Rolling Words books were part of a limited-edition series, handed out as giveaways to influencers at special events like South by Southwest and The Coachella Music Festival.

The story gained major media attention, ranging from ABC to Time Magazine. The story had an average of 1 tweet per minute during 10 days. Products flew off the shelves. The launch of the smokable songbook made Snoop's rolling papers more than a product. It made them a global act of defiance.