Limitless Love: a simple test that demonstrates the gap between owners and their pets.

Our animals can feel our presence even from a distance. Humans, no matter how deep their love is, can’t.

We picked couples of masters and pets and made a simple test to show that. We parted every couple and brought them into two different soundproof rooms, without people knowing that only a wa ll parted them from their pets. Every time, we observed both’ reactions.

All the animals knew that their masters were on the other side of the wall at the very moment they entered the adjacent room. Viceversa, all owners just waited for the interviewer to come back, having no idea of the animals’ presence on the other side.

We closed with the line “Feel close to them as they already do.” and presented Vodafone Kippy features, the means to fill this gap.

The experiment has been recorded in a 2 minutes video that has been spread by Vodafone on the web with the objective of being shared among pets’ owners.

3 months campaign 100% video with a storytelling logic with different cuts (120” - 30” – 7”) from emotional to product.

April, 18:

Release of the video on Vodafone You Tube official channel

May, 5:

Release of the video on Vodafone Facebook channels

Targeted planning based on users’ research of animal-related videos on You Tube

Editorial planning on socials/websites with alike target (pets’ owners audience)

The campaign is ongoing.

Until now:

1.000.000 organic views on Youtube

+72% activation month on month

Estimated:

45% reach