Spain is the country that leads the illegal music download ranking by far, with more songs than UK, Italy, France and even the US.

As the country’s leading music channel, Kiss TV decided to launch a radio campaign to create awareness about this problem and clearly position itself against piracy.

Idea:

We chose more than 20 radio hits and removed their music completely, leaving just the lyrics being read by a radio announcer.

These unexpected and hilarious songs without music were aired right in the middle of our radio station’s music programming, surprising listeners and demonstrating just how significant music is.