Creating little farmers

Kissan Ketchup advocates making 100% real foods a way of life. Kissanpur was created as an integrated campaign, propagating the philosophy of ‘what you grow is what you eat’, by empowering kids with their own bag of tomato seeds. But how do you ensure that kids remain entertained and engaged? That’s how digital became the epicenter of engagement. A multi-platform digital ecosystem enabled kids to evangelize the cause, resulting in a 109.45% increase in fan interaction and 144% increase in daily organic reach. 150,000 fans were added to Facebook and the average consumption of Kissan Ketchup grew by 7%!