The ad begins with close-ups of couples kissing passionately. These are sensual shots that reflect the urgency of an irrepressible love. The surprise comes when, with a wider shot, we discover that one of the couples is rolling about in the middle of a road. What are two lovers doing where cars should be? After this, curiosity grows in parallel with the passion of the couples, all of whom are enjoying their love in places normally reserved for cars: a petrol station, a deserted road, a snow-covered car park, a level crossing and even inside an automatic carwash. Finally, we see a couple kissing inside a car park. At the height of their passion, we change to a reverse shot to show another point of view, but surprisingly the couple has been replaced by an Audi A1. The following caption appears: “Audi A1. Let's call it love."