A donation campaign that proves that money will bring together what chooses to stay together. Regardless of race, culture and above all: sexual orientation.

Simply by folding a series of two bills in a way that their portraits transform into kissing same-sex couples.

16 bills got folded and photographed in a way that its portraits got paired into happy kissing same-sex couples. Minimalistic, compelling art direction just by looking closely.

The campaign was rolled out in January 2018 on occasion of PINK CROSS' 25th anniversary. The print kick-off was the double-paged print flight in "BLICK", one of Switzerland's most important daily publications, simply by making use of the double spread page: To let the faces meet where facing pages meet.

Accompanied by OOH to rise awareness and attention in the main cities. By social media and promotions to serve the cultural calender on relevant themes. And in the long term: by an exclusive and limited edition of Pink Cross’ credit card: Whenever the card is used, 1% gets donated to PINK CROSS.

Gay-marriage still is forbidden in Switzerland but PINK CROSS is confident now to change this even in 2018. And donations are already increasing by 27%. The campaign is going to be extended.