Londoners are known to work some of the longest hours in Europe. The brief was to create a topographical solution to remind them to take a break.

Specifically targeting Tennis fans, we printed several tactical posters with updated score-lines, which were circulated around the Wimbledon grounds as the match wore on.

We also created an ad for Facebook, which refreshed the score as the epic game progressed.

In addition to reaching up to 70,000 people at the Wimbledon Championships, we estimate this reached in excess of 400,000 people in owned and earned media including our Facebook page, Twitter and blogs, which as a result saw hundreds sharing the poster via posts, comments and tweets.