Cannes Lions

KIT KAT

JWT ITALIA, Milan / NESTLE / 2012

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Too much Design?Have a DESIGN BREAK!The Salone Internazionale del Mobile-Fuorisalone is the most importanteuropean benchmark for interiors Design.During the Salone del Mobile,visitors are surrounded by exclusive design decor, lamps, chairs,sofas, indoor and outdoor tables,accessories, furniture...A handful of Milan’s streetsare crowded with millions of design fans and offer exciting new things.Kit Kat can’t miss the show and,with its typical red touch,exhibits a common yet inviting bed.Offering visitors a little rest,the bed expresses a tempting will to have a break from the design world.The result?Thousands of people enjoyedthis Design Break offered by Kit Kat and shared their experiencein the main social networks.Milan, April 12-17 2011. Fuorisalone Design Week

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