We talked to a small but very important target audience consisting of the management board and decision makers from the marketing department. This group is used to a very high standard of international KIT KAT creative. So, the challenge was to come up with something truly original and relevant as it is very hard to surprise them. The point in time was well chosen as it lay just before the annual agency appraisal which we intended to influence in a positive way.

The execution was relevant for two brands: KIT KAT and our agency.

KIT KAT is known for good breaks and its crispy chocolate fingers. By using the KIT KAT fingers to count the days until Christmas and providing 24 little breaks while doing we added a truly original and entertaining twist to the brand that has never been done before.

For the agency the execution was highly relevant as it proved not only our creative potential, but also our deep understanding of the brand, enabling us to think beyond pure communications by developing a real product innovation.

In the annual agency appraisal the client named the KIT KAT Advent calendar an outstanding example for the agency´s creativity and proactivity. Success also showed in the high response rate: 83% of the receivers responded with enthusiastic E-Mails to the agency management.

On top of that, Nestlé considers the mass production of the KIT KAT Advent calendar for Christmas 2015. What started as a funny and emotional Christmas greeting is now on the best way to become a product innovation for KIT KAT.