The new 'studioline' built-in kitchen appliances were launched in spring 2010.The specific task was to create promotional items as part of the integrated launch campaign.

We developed a box containing 12 recipe cards. There is one recipe card for each of the 12 different Siemens kitchen appliances. The idea was to show the recipes not the old-fashioned way, but to stylishly arrange the ingredients.

The market evaluation is still in progress – nevertheless this campaign has received great attention within the very first days. A second edition is in the works.