Cannes Lions

KITCHEN KNIVES

Y&R GERMANY, Frankfurt / WUSTHOF / 2009

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Briefing: How do you demonstrate the sharpness of a knife without any pictures?Solution: Take a chilli and cut it into pieces with a Wüsthof knife.And get a fine-cut ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-illi.

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