Cannes Lions

KITCHEN KNIVES

Y&R GERMANY, Frankfurt / WUSTHOF / 2009

Overview

Entries

Credits

Overview

Description

Briefing: How do you demonstrate the sharpness of a knife without any pictures?Solution: Take a chilli and cut it into pieces with a Wüsthof knife.And get a fine-cut ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-ch-illi.

Similar Campaigns

12 items

Shortlisted Cannes Lions
The Host

PUBLICIS ITALY, Milan

The Host

2017, LEROY MERLIN

(opens in a new tab)