Promote Kiwi Express Cream as the number one shoe shiner.

Our innovative mirrors were strategically placed in select shoe stores and repairers. This idea was the perfect vehicle to get the message across as nothing reflects your image as well as a mirror. Plus, this is a simple way to reinforce the message that with Kiwi Express Cream, you can give your shoes a shiny, mirror-like finish.

Feedback from the shoe stores and repairers said the Kiwi Express Cream sold like hot cakes. They had sold out of the product and had to restock it within the first week.