The KLM Passport app enables people to create inspiring movies of their journeys using the pictures and movies made with their smartphone. They can pick between different themes, like family, adventure or sun. KLM Passport then turns these experiences into a movie that can be shared directly via Facebook or saved on the iPhone's camera roll to be shared elsewhere. Every movie will be saved as a stamp in the Passport, to give travellers a collection of their journeys. KLM Passport helps travellers share their experiences, matching KLM’s ‘Journeys of Inspiration’.The use of a smartphone for taking pictures is still increasing, and it’s currently the second most popular activity on smartphones. 85% of users take pictures with their phone during their vacation, and share these with their friends through social media. The KLM Passport app facilitates this process by letting users create a professional-looking movie without much hassle.KLM Passport is only available on the iPhone, because the technology used to make the movies is not available on other platforms. The use of this innovative technology, that makes use of Apple’s own iMovie framework, was noticed by Apple and this resulted in the inclusion in the ‘What’s hot?’ category in the iTunes App Store.

KLM Passport was launched in December 2011 and is already the second most downloaded application in KLM’s mobile portfolio, just behind their core app that facilitates bookings and check-ins. The number of downloads is still increasing with approximately 30%. The application is, of course, used all around the world.