When it comes time to buy a new car you have all kinds of questions – how roomy is it? How comfortable? How does it handle? A visit to the dealership and a quick test drive of half an hour rarely answers them. To answer this need, we came up with a clever solution for carmaker ŠKODA’s potential customers. One that encourages and rewards them for physical activity, reminds them of ŠKODA’s origins – official partner of the Tour de France since 2004 and first bike maker in 1895 - and allows them to get a real feel for the auto company’s range of models.

Participation was easy – French amateurs and professionals alike could sign up for free via the French start-up Cycling Heroes, an organization which allow brands to reward 50 000 cyclists each years for their activities. The operation has been deployed from September 3rd to 16th and participants could reserve their test drive, with a proof, within the dealerships until 3 months after the end of the operation.