Cannes Lions

Km43

lg2, Quebec / KRISPY KERNELS / 2016

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Case Film
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Overview

Entries

Credits

OVERVIEW

Description

Every runner to pass the 43 km finish line received Krispy Kernels products to recharge

their batteries. They were also entered in a draw for a trip to the Bahamas to run in the Nassau marathon.

Execution

The event was filmed and the video was shown online to bring even more visibility to Krispy Kernels and its fruit and nut mixes.

Outcome

The event was filmed and the video was shown online to bring even more visibility to Krispy Kernels and its fruit and nut mixes.

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