Cannes Lions
lg2, Quebec / KRISPY KERNELS / 2016
Overview
Entries
Credits
Description
Every runner to pass the 43 km finish line received Krispy Kernels products to recharge
their batteries. They were also entered in a draw for a trip to the Bahamas to run in the Nassau marathon.
Execution
The event was filmed and the video was shown online to bring even more visibility to Krispy Kernels and its fruit and nut mixes.
Outcome
The event was filmed and the video was shown online to bring even more visibility to Krispy Kernels and its fruit and nut mixes.
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