By displaying live figures for Likes from all over the country and by having balls roll down the xylophone one after another to play a Christmas song in the store whenever a Like was registered, we created real communication between staff and customers, and between customers and other customers. With customers able to see the popularity of the products both in the store and online, it also contributed to encouraging purchasing.

This project drew a lot of attention online and in the media. A large number of customers visited stores and it was possible to provide a new purchasing experience.

Specifically, the result of over 15,000 people registering Likes online and a Facebook reach rate of more than 5 million reaches was an increase in sales for the store with a 130% improvement over the previous year.

By using an O2O (online-to-offline) model, we created a positive cycle that led to attracting customers and promoting sales, proving that it can enhance communication in stores.