Cannes Lions
LOWE-SSP3, Bogota / UNILEVER / 2011
Overview
Entries
Credits
Execution
Idea.We spread the message in one of the most visited areas in supermarkets by housewives. the fruit and vegetables area. we placed a sticker directly in the vegetables they purchased to cook their meals whit a simple but convincing message: Find them in your Knorr Soups.
Outcome
We make a high impact whit a little piece in a different place.
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