The client was thrilled with the campaign and the results.The average % of people who claim that a piece of advertising will make them buy a product is 28%.Market research has shown that this campaign has convinced 45%. After 3 years of flat sales, this campaign exceeded expectations by generating 29% increase in saled to date, with figures increasing daily.It was also Knorr's best pre-Xmas week ever, helping them to steal market share from OXO, the market leader. The website recorded over 150,000 hits in the first few weeks.