When Knorr launched its integrated purpose campaign, we knew parents were more likely to search nutritious recipes online. We wanted to ensure they land on Knorr’s nutritious but delicious recipes.

We created the Knorr Their Future Tarot Cards - search and display ads that strategically intercepted searches with a story that parents want to see come true - their kids’ successful futures. By ensuring parents lead to Knorr’s recipes, our campaign links to Knorr’s purpose of making nutritious delicious to secure kids’ healthy futures.

We created a deck of Tarot Cards that paired career paths with nutritious dishes. Using these cards, we crafted our Search and Interactive display ads that handed out predictions of their kids’ success to curious parents. All led to recipes on the Knorr website.

These cards are thoughtfully illustrated from scratch, with lavish details that feature unstereotyped gender roles in professional careers, and creatively linked nutritious and delicious dishes to kids’ future success.