Cannes Lions
FALLON PRAHA, Prague / SKODA / 2016
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We join ŠKODA’s founders, Laurin & Klement riding the first bike they made down the road. Soon they are joined by their first motorbike. Then their first car joins, and then more ŠKODA cars (including the new Superb), creating a motorcade. This becomes the distinctive v-shaped bike peloton of the Tour de France. The peloton then completes the arrowhead of the ŠKODA logo.
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