Cannes Lions

ŠKODA Tour de France - Born on Bikes TV

FALLON PRAHA, Prague / SKODA / 2016

Film

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Overview

Description

We join ŠKODA’s founders, Laurin & Klement riding the first bike they made down the road. Soon they are joined by their first motorbike. Then their first car joins, and then more ŠKODA cars (including the new Superb), creating a motorcade. This becomes the distinctive v-shaped bike peloton of the Tour de France. The peloton then completes the arrowhead of the ŠKODA logo.

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