One of the most common problems among teenagers in Spain and in the rest of the world is always the same: to make out. They spend all the teenager years thinking on going out with someone they love, and that is why our Kojak special edition is so important to them, because we converted our product in a perfect excuse to make out.

• Implementation

We launched our campaign on Valentines day in several media formats connect to teenagers.

• Timeline

From 14/02/2017 to 14/05/2017

• Placement

Social networks, Website, High Schools.

• Scale

Spain

• Business impact: sales, donations, site traffic

We gave Kojaklovers to influencers and gave 30.000 to high Schools.

Awareness of the brand grew by 11%

• Response rate

Website visits increased by 57%

We had 2 million impressions on Social Networks

• Changes in behavior

Now young people talk more about Kojak and less about Chupa-Chups