Cannes Lions
AD PLANET GROUP, Singapore / CAMBERT / 2007
Overview
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Credits
Outcome
The eye-catching stickers arrested the attention of many passers-by. Most moved closer to the volunteers to take a discreet second look at the message printed below the “sticker”, while some even walked ahead of the volunteers to read the message printed on the front of the t-shirt. By the end of the promotion period, the client saw a significant increase of 38% in sales of their product.
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