Korea Investment & Securities prides itself on following a sound set of principles and standards in its role as an expert in managing and investing its customers’ assets. Its corporate motto is intended to reflect the spirit and philosophy of great Korean master craftsmen, who have devoted their lives to maintaining Korea’s traditions, and who have mastered their respective arts by tenaciously adhering to fundamental principles.The ultimate purpose of the “Korean Master Craftsmen” Campaign –as with the Masters’ devotion and principle- is to convey this corporate philosophy of company.