Over a year ago, Kraft approached us to create a holiday advertising campaign for their portfolio of cracker brands. Following a celebrity endorsed TV campaign, Kraft wanted something ownable, showcasing Ritz, Triscuit and Wheat Thins crackers. Instead of making a holiday themed commercial, we authored an original holiday story to drive the advertising. It’s called “The Tale of the Magical Crackers,” a story about three magical crackers that save the holidays.The “Tale of the Magical Crackers” was featured as a short animated film on the interactive website www.nabiscocrackers.com and also informed the creation of an entire integrated campaign, involving print in store and online gaming.