The more the senses are engaged, the more memorable the experience. This was the philosophy behind the creation of a website celebrating the brand 1664 and its partnership with renowned designer, Philippe Starck. The visitor navigates from one surprising experience to another, each unique, multi-sensory and revealing of one of the many aspects of the brand. Through involving applications of movement, texture, hypnotic sound and the play of light and shadow, the core under-35 target discovers the personality, range of products and uncompromising design of 1664.