Cannes Lions
SUPERFAD, Culver City / PIONEER / 2008
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A journey from the ocular nerve to the wild imaginings of the mind's eye: "Enter" is the visually arresting commercial launching Pioneer's Kuro television and the result of a unique collaboration between agency TBWA\Chiat\Day and Superfad.Inspired by the brand mantra "seeing and hearing like never before," the spot traverses a fantasy landscape, moving through realms heretofore unimagined. From stop motion, to live action, to 2D and 3D animation, comic illustration, collage and editing, "Enter" represents the scope of Superfad's talent and techniques.
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