Cannes Lions

KY LIQUID

LOWE HUNT , Sydney / JOHNSON & JOHNSON / 2003

Film
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We slowly zoom in to a pack of KY Liquid to a deliberately corny piece of 'romantic' music. When we've had an opportunity to read the front of the pack 'smooth, silky, non-sticky' we super a line of type: Let's face it, every relationship has it's sticking points.

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