Cannes Lions
VMLY&R MEXICO, Mexico city / YO QUIERO YO PUEDO / 2019
Overview
Entries
Credits
Background
In Mexico more than 1,200, 000 girls are forced to marriage to an older spouse. This is part of the customs and practices of many communities of the mountains. The situation is particularly pronounced in the Mexican states of Guerrero, Hidalgo, Chiapas and Oaxaca, where the rights to education, health and a life free of violence of thousands of girls are currently violated having forced into marriage, most of them sold by their parents. This leads to high levels of emotional, economic, physical, and sexual violence against the girls.
Execution
The film tells the wedding story of Luis and Frida. Where we see a typical Mexican village wedding, and all the folklore and traditions. Then we follow the groom while he gets ready for the altar. He walks to the church in company of his family and friends. Once in the altar the excitement grows. Then we see Frida escaping from her wedding, while at the church her dad, ashamed, is giving back money to the groom. At the end we realize Frida is just a little girl.