Cannes Lions

LA BUENA GENTE: FLOWER GRAFFITI

ADAM&EVEDDB, London / LIPTON ICE TEA / 2015

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OVERVIEW

Execution

In a run-down area of Mexico City, the Lipton Ice Tea Buena Gente (Kind Vigilantes) transformed what is usually an eye-sore into a wall of living, flower graffiti. But this wasn’t just something to look spectacular, each flower on the wall had a note, which inspired passers-by to perform a kind act to someone else, whether that was giving them a flower, or something else.

What was left was a representation of ‘Es Bueno Ser Bueno’ (It’s good to be good), inspiring a community to break out of their routine and to dare to be kind. Our living wall of Flower Graffiti inspired everyday Mexicans to Be More Tea.

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