Cannes Lions
LOWE PORTA, Santiago / CONSORCIO PERIODISTICO DE CHILE / 2003
Awards:
Overview
Entries
Credits
Description
“ Concha tu madre” is a Chilean bad word used to show anger, insulting the offender’s mother. This commercial was aired before May 12th showing three situations where it is used. The background music is a “bolero” (slow dance song). The bad word can only be identified by reading lips.
Similar Campaigns
6 items