The positive values of sport come into our lives. Joy, fun, energy, passion, escape, respect of the rules: every day and every moment of our lives can be lived in a positive way, having fun, being full of energy. With a smile on our face!La Gazzetta dello Sport makes us understand that it is always feasible to see things in life from a different perspective. This is what we call “Gazzetta lifestyle”.A city, a man into a stadium, a small piece of pink paper softly falls onto the grass. The beginning of a magic story.

The campaign was launched on March 9th 2008 (still on air).The channels used are:TV (terrestrial, satellite, digital)Print (Newspaper, magazines, free press)OOH (normal size, megasite, special elimin8 outdoor, lenticular outdoor,)Proximity (Special Postcard, Free magazine)Web (on line advertising, dedicated website)Guerrilla (street marketing in Rome and Milan)Big Event (Party B2B)