The brief:

Lunching the 4th Season of “Kitchen Nightmares” TV program in Italy.

Situation:

“Kitchen Nightmares” is an international tv format that improves both the food and the furnishings in the worst restaurants.

Objective:

Channel Nove is a newborn TV channel of Discovery Channel.

Our Objective was to push the TV program in prime time with a simple but impactful idea.

We built a real gourmet micro restaurant.

A refined and elegant restaurant, with 4 tables of 6 cm, set up with silver cutlery, mini bottles of champagne and dishes of 2 cm prepared by a team of chefs.

At the end we also made flies enter this restaurant, letting them eat dishes such as tuna tartare, risotto with caviar, sea bass, mini crepe as a dessert instead of shit.