Cannes Lions
TBWA DAN\PARIS, Boulogne-Billancourt / NINA RICCI / 2014
Overview
Entries
Credits
Description
For the launch of its new limited edition : La Tentation de Nina, a fragrance designed like a macaroon and made with the French pastry house Ladurée, Nina Ricci presents a new chapter of the Nina’s fairy tale in an elegant 3D film. The film shows a mysterious & dreamy world. Indeed, the scent of the temptation leads the traveler in the wonderful world of Nina and discloses a Paris full of luxury and enchantment. At the end of the journey, the mystery is unveiled and the ultimate temptation is offered to the viewer.
Execution
We created an elegant, chic and very Parisian environment where the perfume evolves. The passage from a realistic world to a fantastic view through a portal, creates a magical setting. Decors where hand drawn, then rendered in CGI. It's a setting mixing paper, porcelain and rich architectural details.
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