The ad starts with an A class family who decided to adopt a cow in order to have the best quality of a milk . The family went through a hustle starting with housing the cow, feeding , pampering , cheering her up by listening to music , give her vaccinations and take her out for picnics. The ad ends up with a voice over saying why to go through all this hustle while you can easily have lactel which offers the best quality of MILK.